Reclaiming Time: IMOTIME

When we cleaned out my grandparent's house we found receipts they had saved from everything they had EVER bought. Slips of paper documented their furniture, the building supplies for their house, even their car! (no, they didn't finance) I realized that they weren't people who replaced things often. At one point in time, a person saved up enough money to buy something and then were proud to own it. Today, we are dissatisfied as soon as we leave the check out line. When did things become so expendable? Now we have to have the newest model, the freshest fashion, the trendiest "insert useless object here". Out with the old (or slightly dusty) and in with the new. Rest assured that some of our discarded goodies might have an extended life after all.

IMOTIME is an awesome little shop out of San Diego, California. Their mission seems to be turning just about anything into pretty awesome (and useful) clocks. Anyone who read our review of Roger Wood knows that we're pretty fond of time pieces. My grandfather made clocks himself, so I have a particular appreciation for them. These however, are not your average tick tock. From hard hats to cake covers- IMOTIME isn't afraid to challenge the idea of what a clock should or could be. So the next time you donate an old pair of shoes or a tennis racquet to Goodwill, imagine what it might look like as a clock. It just might become one.

Visit the IMOTIME shop here.